Widgetbox

Amie Street, AOL, Freewebs, Infield Parking

Some of First to Use New Branding Capability; In-the-Wild Widget Distribution Also Added

San Francisco, CA, April 17, 2007 — Widgetbox™, (www.widgetbox.com), the world’s largest marketplace for web widgets, has created Widgetbox Showcases™, a trusted place where users can go and find branded widgets. Widgetbox Showcases provide a way for developers to brand and locate their widgets to make them more readily accessible to users, while taking full advantage of the Widgetbox widget management network. Widgetbox Showcases also provide a natural place for cross-marketing of like branded widgets. A Showcase can be co-branded with Widgetbox and visible through the Widgetbox gallery, or exclusively branded with the Showcase owner’s brand and available only via the participant’s website.

“As the widget economy continues to evolve we are finding that content providers have multiple widgets for multiple purposes: promotions, advertising, traffic generation, self-expression, etc. In addition, many content providers have third party widgets built off their APIs. These partners are telling us they need a trusted resource to manage their varied widget properties,” said Ed Anuff, president and CEO of Widgetbox. “We created Showcases as a natural, flexible solution to these evolving needs.”

Charter Showcase Participants

Charter Showcase participants include: Amie Street, AOL, Flickr, Freewebs, and Infield Parking.

“We are really excited to be a part of the new Widgetbox partner showcase,” said Lucas Hrabovsky, chief technology officer of Amie Street. “We see widgets as a major facilitator for some of our core goals: enabling anyone to sell their content anywhere they want and enabling users to discover, purchase and recommend music anywhere they want. We currently have three widgets in our showcase, and as our users continue to push us for more widgets to meet their needs, we see the Widgetbox platform becoming more and more important; both in terms of making it as easy as possible for users to embed our widgets and for us to monitor distribution and performance metrics.”

“Widgetbox has done a great job of leveraging our Truveo Open Video Search APIs and AOL Music APIs to create interesting widgets that users can incorporate into their sites,” said Josh Freeman, senior vice president of AOL. “By housing these widgets on Widgetbox’s trusted site, the AOL Widgets Showcase allows us to extend our popular music content and powerful Truveo video search to more users across the Web.”

“We make sure all of the widgets on Freewebs are easily sharable and publishable, and that was key to our decision to work with Widgetbox,” said Shervin Pishevar, president of Freewebs. “Today’s users want to easily embed entertaining applications into their own web pages, which adds value to the people who visit their sites.”

“Widgetbox has been instrumental in helping us build a widget strategy for our racing enthusiasts,” said Ed Sullivan, CEO of Infield Parking. “By creating a Showcase for our drivers’ blog widgets we have made it easy for our members to find and quickly get the widgets of their favorite drivers.”

Showcases Provide Flexibility

With Widgetbox Showcases, participants have flexibility to create the Showcase that best reflects their widget strategy:

• Showcases can house from two to hundreds of widgets, and widgets can be easily added and deleted from a Showcase at the Showcase owner’s discretion.
• Showcases can be co-branded with Widgetbox and co-located in the Widgetbox gallery for public access, or a Showcase can be exclusively branded and accessible via the participant’s site.
• Widgetbox, through its powerful Widget Syndication Platform™ provides all widget management as needed: creation tools, distribution, promotion, syndication and measurement.

Widgetbox Adds “Get It Now”

Widgetbox also announced immediate availability of the “Get It Now” button for in-the-wild viral distribution of widgets. This no-code installation allows for any widget to be easily added to MySpace profiles, TypePad blogs, Blogger, Netvibes, Pageflakes, Google homepages and more.

Widgetbox “Get It Now” works by letting anyone get a widget from the wild, on a blog or MySpace profile, for example, and immediately install that same widget on their own MySpace profile, without registration or returning to Widgetbox. The Get it Now functionality works with all new and existing widgets registered at Widgetbox including those written in Flash, HTML and/or Ajax and works with every site including MySpace.

About Widgetbox

Widgetbox is the leading managed syndication network for web widgets. Widgetbox’s mission is to create a thriving web widget economy by becoming the trusted resource for creating, distributing, promoting, tracking and monetizing widgets. The Widgetbox gallery is the world’s largest marketplace for widgets and the Widgetbox Syndication Platform™ is Widgetbox’s exclusive backend infrastructure that provides the most comprehensive set of tools for the management of your web widget strategy. Widgetbox serves both the producers of widgets, including the largest, online distributors as well as individual developers, and the consumers of widgets. For more information, please see www.widgetbox.com.

#####

Widgetbox™, Widgetbox Syndication Platform™, Widgetbox Showcases™ are trademarks of Widgetbox, Inc. All other product names and trademarks are the property of their respective owners.