Widgetbox

Syndication Metrics Now Available for Any Registered Widget at Widgetbox

San Francisco, CA, December 21, 2006 — Widgetbox™, (www.widgetbox.com), the leading marketplace for web widgets, made available today the first commercial analytics system for web widgets, called Widgetbox Syndication Metrics. These metrics, for the first time, allow widget developers to track and analyze the syndication performance of their widgets across a number of key performance parameters. Developers now have the vital information required to fine tune and improve their widgets and increase the success of their widget strategy. This is an important milestone for the rapidly growing widget market as the technology continues to move into business and commerce applications.

Widgets, dynamic mini web applications, are quickly emerging to become a key driver of traffic across user-generated web content such as blogs, profiles and individual web sites. By embedding a widget into a blog for instance, the widget developer is syndicating the widget content across the web and therefore creating potential additional exposure and traffic for the developers’ site. Before today, widget developers had no way of measuring the performance of their widget syndication efforts.

“It’s like Google analytics for widgets,” said Ed Anuff, president and CEO of Widgetbox. “With this powerful and easy to use dashboard, we show the widget developer at a glance everything necessary to assess the popularity and effectiveness of their widgets. We give them a fine level of detail so they can easily track the spread of their widgets across the Internet and understand the triggers driving widget subscriptions. Armed with this data they can make adjustments necessary to maximize their widget exposure.”

“For the first time, developers can easily see who their biggest users are, as well as their most influential users. Now that they know who is driving most of their new subscription, they can better identify and target their strategic relationships and business partnerships,” continued Anuff. “And, because the metrics are a part of our Widget Syndication Platform they are powerful, easy to use and most important, free.”

“Since registering our AddThis bookmarking widget with Widgetbox we have seen a dramatic increase its use and awareness. But before today we had no real way to connect a number to the performance. Now we do and it’s a snap to use and understand. Widgetbox does a great job of presenting the metrics and making it a natural extension of the widget management experience,” said Dom Vonarburg, co-founder, AddMe.com.

Widgetbox Syndication Platform

Widgetbox Syndication Metrics are seamlessly delivered by the Widgetbox Syndication Platform, the back-end infrastructure that provides widget syndication and management on Widgetbox. Developers do not need to change their code or think about metrics in advance because the platform provides the metrics functionality invisibly and in the background. Widget Syndication Metrics are automatically available for all current and future registered widgets on Widgetbox. The metrics data is retroactive since August 2006 and developers will see the usage statistics of their existing widgets since the day they first registered on Widgetbox.

The availability of this additional service underscores the power of the platform for both developers and users who come to Widgetbox to build, find and share widgets.

The Widgetbox Syndication Metrics are free and delivered as part of the Widgetbox platform, with no extra charge.

Widgetbox Syndication Metrics

With the release of the Widgetbox Syndication Metrics, developers have access to the following types of information:

• Key metrics about subscriptions, hits, referrals and conversions;
• • Subscription – tracks when a person clicks “Get Widget” on Widgetbox.
  • Hits – tracks when a person views a web page containing the subscribed widget.
  • Referrals – tracks people who have seen the widget out on the Internet and followed the accompanying “Get Widget” link, bringing them back to Widgetbox.
  • Conversions – tracks which referrals have gone the next step and subscribed to the widget themselves
• All data can be broken down by specific user subscriptions to a widget, and internet domain on which those widgets are placed.
• All data can be broken down by hourly, daily, weekly and monthly increments.

For more information on Widgetbox Syndication Metrics, please go to http://docs.widgetbox.com/developers/metrics/. To register a widget, please go to www.widgetbox.com.

About Widgetbox

Widgetbox is the leader in creating a web widget marketplace that provides widgets for use with blogs, social networks, auctions and web pages. Widgetbox’s mission is to give everyone the power to assemble, share and integrate the best of the web. Widgetbox serves both the producers of widgets, including the largest, online distributors as well as individual developers, and the consumers of widgets. For more information, please see www.widgetbox.com.