Widgetbox

Easy Viral Adoption for Any Blog

San Francisco, CA, January 311, 2007 — Widgetbox™, (www.widgetbox.com) the leading marketplace for web widgets, now enables blog owners to create a widget version of their blog. These blog widgets, or “blidgets,” are supported by the full promotion, distribution and viral adoption capabilities of the powerful Widgetbox Syndication Platform™, extending the blog’s reach far beyond its original domain. By creating a blidget and adding a Widgetbox “Get Widget” button on their blog, bloggers can more easily stimulate syndication to increase the exposure and distribution of their blog.

Beyond RSS

Blidgets combine the power of RSS syndicated content with the rich interactivity and easy page integration of widgets. The visitor to a blog will see the blogger’s blidget and an invitation to subscribe to the widget for use on their own web page, blog or profile. Blidgets can be installed on any web service allowing users to post them on their blogs as well as social networks and web pages.

Blidgets expand on the functionality of RSS feeds by leveraging the richness of user generated content (UGC) of an entire blog and they can contain multiple visual blog elements. Bloggers can create a custom blidget containing photos, post links, images, audio clips, and other digital content. Users are prompted through a few simple clicks in the Widgetbox Blidget Maker™ to auto-discover which RSS feeds, images and descriptions are to be included. The blidget can then be customized to the look and feel of the blogger’s preference. Once the blidget has been created, a one-click integration feature easily installs it and a “Get Widget” button onto the blog. This is the same one-click integration every widget on Widgetbox offers.

Platform-less Social Networking

“Blidgets demonstrate the power and simplicity of our Widget Syndication Platform,” said Ed Anuff, president and CEO of Widgetbox. “We see the blidget as a type of personal expression widget, ranging from the widgetization of a blog to the widgetization of a personal profile. We expect to see many creative uses of this new feature, including the emergence of platform-less social networks—essentially igniting viral blog networks. The user-friendly experience will foster the growth of these communities as blidgets are created easily without technical hassle and complicated set-ups. We’ve made it easy to share blogs.”

Blidgets make it so easy to share blogs that they have the properties to become a social network in their own right. Through the creation and syndication of their blidget, bloggers greatly increase the exposure and distribution of their blog. Furthering the viral spread, when blog readers embed their favorite blidgets, they’ve added an expression of their interests on their own blogs and social network pages. Blidgets can then be just as easily shared among their network of friends and readers. This creates a level of connectivity between bloggers which has not existed previously, and allows them to interact with and support one another without the need for a specific platform.

Free Syndication Metrics Included

As with all widgets registered with Widgetbox, blidgets receive Widgetbox Syndication Metrics™. With these metrics, bloggers see a wealth of information about the use and adoption of their blidget as it spreads across the web, and can identify the biggest, most influential users. This data helps them understand their blog readership, and learn how to syndicate their blogs more effectively, as well as connect with other bloggers whose blogs they would like to support.

About Widgetbox

Widgetbox is the leader in creating a web widget marketplace that provides widgets for use with blogs, social networks, auctions and web pages. Widgetbox’s mission is to give everyone the power to assemble, share and integrate the best of the web. The Widgetbox Syndication Platform™ is Widgetbox’s exclusive backend infrastructure that provides powerful widget management, syndication and measurement. Widgetbox serves both the producers of widgets, including the largest, online distributors as well as individual developers, and the consumers of widgets. For more information, please see www.widgetbox.com.

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Widgetbox™, Widgetbox Syndication Platform™, Widgetbox Syndication Metrics™ and Widgetbox Blidget Maker™ are trademarks of Widgetbox, Inc. All other product names and trademarks are the property of their respective owners.