Archive for January, 2007

Turn Your Blog into a Widget and Go Viral

Today, we introduced the Widgetbox blidget. A blidget turns any blog into a widget. And, we don’t just mean an RSS feed widget. Now you can easily create a customized blidget to include any elements from your blog such as photos, post links, images, audio clips and other digital content. We created blidgets to expand on the functionality of RSS feeds and enable you to leverage the richness of your content. Because a blidget can include any of your blog’s digital assets, it more accurately reflects you and your blog — something an RSS feed with lines of text in a fancy skin isn’t bound to do.

It takes but a few simple steps to create and install a blidget. The Widgetbox Blidget Maker – found through the “Make A Blidget” badge here – automatically presents you with which RSS feeds, images and digital assets are available to include in the blidget just by entering your blog’s URL. You can customize the look and feel of your blidget by selecting your layout, theme, and headline style. Our one-click integration feature easily installs the blidget with a “Get Widget” button onto your blog and simultaneously into the Widgetbox gallery. Then, without knowing anything about RSS technology, your readers can take this blidget and install it on their own blogs, social networks and web pages.

To see examples of blidgets, take a look at Om Malik’s GigaOm blidget. It’s our top featured widget today. And, you can see our very own blidget on our front door right panel.

Blidgets make it easy to share blogs. And, blidgets make it easy to express personality. Combined, we expect this to ignite viral blog networks. When people embed their favorite blidgets on their blogs and social network pages, they’ve added an expression of their interests that is readily available for their network of friends and readers to take and share. Blidgets will create a new level of connectivity.

We expect to see some creative uses of this new feature. In fact, it would not surprise us if blidgets evolved to platform-less social networks. They have the properties to become social networks in their own right – personal expression, rich interactivity, easy integration and viral adoption – to name a few.

As a footnote, like all our registered widgets, blidgets come with our free Widgetbox Syndication Metrics. You will see a wealth of information about the use and adoption of your blidget as it spreads across the web.

NYT: Some Bling for Your Blog

It was great to see the coverage of widgets in yesterday’s New York Times Circuits’ piece. That combined with Newsweek heralding 2007 as the year of the widget have put widgets smack into mainstream media. It’s certainly nice to get this type of coverage and see your developers’ widgets in living color on the printed page. But, more important to us, is that this mainstream coverage casts a wider net and reaches a broader audience than our insular tech world. It’s going to help accelerate adoption, foster creative implementations and take widgets to places we don’t know about.

We really liked the examples that the writer Scott Kirsner highlighted in his piece. It was Veronica’s Test Kitchen , Pastor Hyatt and Library Thing along side Fred Wilson and Guy Kawasaki .

That’s the beauty of the platform we’ve built. As the net is cast wider and more people become interested in widgets, we’ve created a widget marketplace where anyone can find, build and use widgets. Our back-end infrastructure, the Widgetbox Syndication Platform, provides powerful and easy to use widget management, syndication and analytics.

Maya’s Mom Launches Kidism Widget

Kids say the darnest things. And, now you can get a dose of these witticisms with a Maya’s Mom widget on Widgetbox.

Maya’s Mom is one of the most popular parenting sites on the web and we were pleased when they chose to launch their Kidism widget exclusively on Widgetbox. We expect that most parents coming to Maya’s Mom will want to put the Kidism widget on their own blogs and web pages. While the widget spreads across the web, the team at Maya’s Mom will be tracking it via our Widgetbox Syndication Metrics.

And, we’re pleased to give Kidisms top billing and list them first in our featured widgets, highly visible to the thousands of people looking for widgets on Widgetbox everyday. Maya’s Mom is the first partner to take advantage of our “Launch Your Widget” service. If you’re interested in launching your widget with us, we’d love to hear from you.

Web Widgets For Dummies

Web Widgets For Dummies

At nearly every cocktail party and presidential reception we’ve been to, we get asked, “How do you build a widget?” Our answer is so clear, so compelling and so entertaining that people kept saying we should write a book. So we did!

Now, we’re not saying that if you read this you’ll be smarter, more beautiful, and suddenly one of the cool kids… but it happened to at least one of our proof readers.