Widgetbox

It was great to see the coverage of widgets in yesterday’s New York Times Circuits’ piece. That combined with Newsweek heralding 2007 as the year of the widget have put widgets smack into mainstream media. It’s certainly nice to get this type of coverage and see your developers’ widgets in living color on the printed page. But, more important to us, is that this mainstream coverage casts a wider net and reaches a broader audience than our insular tech world. It’s going to help accelerate adoption, foster creative implementations and take widgets to places we don’t know about.

We really liked the examples that the writer Scott Kirsner highlighted in his piece. It was Veronica’s Test Kitchen , Pastor Hyatt and Library Thing along side Fred Wilson and Guy Kawasaki .

That’s the beauty of the platform we’ve built. As the net is cast wider and more people become interested in widgets, we’ve created a widget marketplace where anyone can find, build and use widgets. Our back-end infrastructure, the Widgetbox Syndication Platform, provides powerful and easy to use widget management, syndication and analytics.